Buddy Overstreet is a branding consultant who works with established sport brands and startups.
Buddy believes in the power of brands and consults organizations on how to incorporate their message into every customer experience.
Buddy worked with University of Alabama Athletics from 2002 – 2013. During his tenure, he transformed the creative process within the Athletic Department building several successful campaigns with Alabama Football and establishing department wide creative standards. Buddy left Alabama in 2013 and started his brand consulting business, Perpetual Notion.
A leading creative in the sports world, Buddy has worked some of college athletics biggest brands, including Alabama, Notre Dame Football, Florida Football and Duke Basketball. He also serves as Creative Director of the Birmingham based sports agency, Knight-Eady.
Buddy holds a B.S. in Entrepreneurship and an M.A. in Marketing from the University of Alabama.
Buddy is currently based in Austin, TX and eating all the tacos with his wife, Haley and their three children, V (9), Mac (5) and Lew (1).